BHARAT BENZ AND MERCEDES BENZ :KNOW THE RELATION !!

Bharat Benz and Mercedes Benz belongs to the German multinational vehicle maker Daimler AG. They are same company in the same sense as to how Jio and Reliance Digital are the same company.

Mercedes Benz is a globally recognized luxury car brand owned by Daimler AG which in 2018 sold the higher luxury car globally. Mercedes Benz cars are also visible across several cities globally. But many people may not know that Daimler AG also sells Mercedes Benz branded trucks and buses too.

Bharat Benz is a solo truck brand  which sells trucks only in India. A little background on Bharat Benz.

India is one of the largest growing economies globally and happens to be one of the largest heavy truck markets, but globally- behind China. Daimler AG is one of the largest truck manufacturers selling its trucks almost all the major market. However, the company wasn’t present in India- which is one of the large truck markets. In 2008, the company announced over Rs 4500 crore investments in India to enter India’s truck market and set-up a manufacturing plant at the outskirts of Chennai.

While the company talked to all the stakeholders, it realized that the truck market in India is tough to crack- to command the customer respect and show its commitment to the Indian market, the company decided to build a local brand instead of bringing its established international brand to India. As part of this strategy, Bharat Benz- a new truck brand first of its kind was unveiled for the first time for any single market globally by Daimler AG.

At the same time, some other global brands such as MAN Trucks- which has shut shop in 2018 and Scania is finding it hard to stay put in India. Gradually, Daimler has been able to make a mark in the market with a reasonable market share, which is growing well. In 2014, the company has introduced Bharat Benz buses too in India.