WHY MAHINDRA VEHICLE NAME ENDS WITH "O" ? KNOW HERE !

Not many would have realized that every Mahindra product ends with an 'O' - Bolero, Scorpio, Xylo, Quanto, Verito, and even the XUV500 and TUV300, pronounced five double 'oh' and three double 'oh'. Take even the motorcycles that Mahindra manufactures - Panter(o), Moj(o), Gust(o), Dur(o), Rode(o), and so on.

WHAT IS THE REASON BEHIND THIS?

The Scorpio and the Bolero were two of Mahindra's greatest success stories. Pawan Goenka, president, automotive and farm equipment sector, Mahindra & Mahindra, says after the success of Bolero and Scorpio, the company thought the 'O' at the end of the vehicle was lucky and decided to stick with it.

"You can call it a bit of superstition, but it has worked for us. It has become a tradition for us and it is now an expectation from M&M to follow that practice. Thanks to this, people easily identify an M&M product," Goenka said. Since both the vehicles end with an 'O', Mahindra just thought it was lucky, so decided to name all the vehicles based on that. You can call it superstitious in a way, but thinking practically, it also makes the vehicles sound uniform, maintaining a pattern.

Even the commercial vehicles made by Mahindra follow the invisible rule of ending with an 'O' - Maxximo, Jeeto, Supro, and Truxo. Another interesting thing to note is that the letter 'O' is the fourth most common letter used in the English language.

But the new 2018 Mahindra Alturas G4 doesn’t ends with ‘O’ and also does the Thar.